Leading Change: Plug-in Hybrid Electric Vehicles (PHEV) “At a March 2007 press conference on City Hall Plaza, Palo Alto Mayor Yoriko Kishimoto signed the Plug-In Partners pledge for the city and personally, and Tom Hayse, CEO of ETM Electromatic Inc. announced the Silicon Valley Leadership Group's launch of a project to support "soft fleet orders" for PHEVs. For his company, on top of a $5K subsidy to employees who buy high-MPG hybrids, he pledged an additional $3K for purchasers of PHEVs. In background talking to a reporter is Jodie Van Horn of the Plug-In Bay Area Campaign.” ETM was the first company in the USA to offer incentives to encourage employees to order and purchase PHEVs. Professionally and personally, we are committed to alternative energy and leading change.